It is with profound sadness that we announce the sudden and heartbreaking passing of Greg Knipp, beloved husband, father, leader, and creative force in the advertising world. Greg died peacefully in his sleep over the weekend, leaving behind a legacy that reaches far beyond boardrooms and branding strategies.
He was only 60 years old.
Though not officially confirmed, Greg had reportedly been suffering from severe migraines in the days leading up to his death. It is believed that a sudden aneurysm may have been the cause, though his loss remains as shocking as it is tragic to everyone who knew and loved him.
Greg Knipp was the CEO of Dieste, a trailblazing advertising agency based in Dallas, Texas, known for its sharp focus on multicultural marketing. Under Greg’s leadership, Dieste became not just a creative powerhouse, but a community—one built on the core principles of respect, intelligence, and cultural insight. His ability to connect with diverse audiences and create campaigns that resonated deeply across cultures helped define the agency’s enduring legacy in the world of communications.
But Greg’s impact was never limited to the professional realm.
He was the devoted husband of the fabulous Frances Knipp, and the proud father of two beloved sons. To his family, Greg was a pillar of love, wisdom, and stability. To his colleagues, he was more than a boss—he was a mentor, a motivator, and a man of deep empathy and integrity.
Greg exuded a kind of quiet brilliance that made those around him better. He had a way of inspiring confidence, of listening with intent, and of leading without ego. At Dieste, he helped grow not just businesses, but people—cultivating countless careers and nurturing a workplace culture that was rich in creativity, compassion, and collaboration. Many in the industry owe their start—and their staying power—to the supportive, innovative environment Greg and agency founder Tony Dieste worked tirelessly to build.
His colleagues often spoke of his deep emotional intelligence, his sense of humor, and his commitment to doing things the right way—not just the profitable way. He brought his full self to the table: physically strong, mentally sharp, emotionally present, and spiritually grounded. He had it all, and he shared it generously.
The advertising world has lost one of its brightest stars, and the void left behind is immense. Tributes have begun pouring in from peers, partners, and protégés across the country, all echoing a similar sentiment: Greg Knipp was the kind of person who made you feel seen, supported, and valued.
He was respected by clients, loved by his team, and admired by all who had the good fortune to know him.
As we remember Greg, we hold close the legacy he leaves behind: one of integrity, vision, humanity, and heart.
In the coming days, plans will be shared for a memorial celebration to honor his life and legacy. In the meantime, those wishing to pay tribute are encouraged to share memories and stories that reflect the many ways Greg touched lives.
Rest in peace, Greg Knipp.
Your voice, your vision, and your kindness will live on in all those you inspired.
